The death of (bad) advertising

Joseph Dumont writes a great piece at imediaconnection.com on how interactive is displacing traditional advertising. But in pushing his argument a little too far, he also unintentionally makes a good case for truly great broadcast creative, versus the less compelling kind.

Do you know your brand?

Over the past few years, dealing with business owners and marketing directors, I’ve found that about half my clients don’t really know their brand. Their own conception doesn’t match the market reality.

The “vision thing”: Who needs it?

Most “vision statements” end up as self-serving, wishful thinking with questionable value. But a client of mine recently learned how valuable a vision statement can be — when created with the right purpose in mind.

Teamwork: the essential ingredient

I met John Robideaux of Robideaux Strategic Marketing this morning. Nick Murto and Tyler Lafferty of interactive shop Seven2 said “you have to meet John” and “he knows everybody worth knowing around here — he knows where the bodies are buried.” He didn’t show me any bodies. But what a pleasure to meet him. 
John was totally generous in [...]

What’s your story?

I attended a presentation today by Tim Girvin of the famed Seattle design firm. (“Design firm” is a somewhat limited description. “Strategic-luxury-brand-experience-communications-and-design” firm is probably closer.)
Tim presented the case for using authentic and compelling stories to connect with your audience, and to develop brand community and culture.