The American Advertising Federation Awards for the Northwest were just announced. 48 gold and 216 silver awards were distributed amongst 560 entrants, a winning rate of 47%. Just a little more effort, and they could have sent everyone home a winner.
Filed under: Ad Business | Tagged: Northwest Addy Awards | 1 Comment »
Last year I wrote about how to create a more useful vision statement (here). But vision means different things to different people. So recently, I loved hearing two great presentations that dealt with the importance of vision — they were talking about two completely different ideas.
Filed under: Communication Strategy | Tagged: brand strategy, Chick-fil-A, Communication Strategy, creative strategy, Dave Hibbard, great vision statements, high-beam vision, marketing communications, marketing strategy, messaging strategy, mission statement, positioning, Scott Klososky, vision statements | 1 Comment »
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