The American Advertising Federation Awards for the Northwest were just announced. 48 gold and 216 silver awards were distributed amongst 560 entrants, a winning rate of 47%. Just a little more effort, and they could have sent everyone home a winner.
Filed under: Ad Business | Tagged: Northwest Addy Awards | 1 Comment »
Last year I wrote about how to create a more useful vision statement (here). But vision means different things to different people. So recently, I loved hearing two great presentations that dealt with the importance of vision — they were talking about two completely different ideas.
Filed under: Communication Strategy | Tagged: brand strategy, Communication Strategy, marketing communications, positioning, messaging strategy, vision statements, creative strategy, great vision statements, marketing strategy, mission statement, high-beam vision, Scott Klososky, Dave Hibbard, Chick-fil-A | 1 Comment »
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