Posted on July 23, 2009 by Barrett Rossie
Is customer service becoming more important every day? Or does it just seem that way, now that consumers have so much social media power at their disposal? (See Bad Day At The Beach.)
The video above, “United Breaks Guitars,” chronicles how the gentleman’s guitar suffered at the hands of United baggage handlers (see [...]
Filed under: Communication Strategy | Tagged: air travel, airline branding, airline marketing, bad airline service, customer service, great customer service, terrible customer service, UAL, United Airlines, United Airlines PR, United Breaks Guitars | Leave a Comment »
Posted on July 18, 2009 by Barrett Rossie
A friend of mine took his family to Virginia Beach for the weekend. They stayed at the stately old grand resort where the wealthy once frolicked, before they all owned beach homes of their own.
On the first evening, on a brick sidewalk in need of repair, just outside the main building, his teenage daughter tripped [...]
Filed under: Communication Strategy | Tagged: Marty Neumeier, The Brand Gap, Virginia Beach, Virginia Beach hotel, Virginia Beach resort, hospitality marketing, tourism marketing, hospitality branding, tourism branding | 1 Comment »
Posted on July 11, 2009 by Barrett Rossie
In a purely entertainment, this Pringles banner is wonderful. But it raises a few questions about the marketing value.
When people click the ad, what about it would make anyone buy the product? Is there anything compelling, other than the creativity of the ad? There seems to be a leap in logic from the funny commentary, [...]
Filed under: Ad Business, Communication Strategy, Creative work | Tagged: humor in advertising, interactive advertising, interactive marketing, Mission, Pringles, value proposition | Leave a Comment »
