Posted on August 25, 2009 by Barrett Rossie
Yeah, yeah, yeah. I know they’re built for different purposes. But which do you prefer: The Wieden+Kennedy official site, or the blog from the Portland office? And why?
Personally, I like the blog infinitely more. My guess is that the fancy corporate site has outworn its welcome. The days when figuring out what a website is [...]
Filed under: Communication Strategy, Creative work | Tagged: website design, website usability, Wieden, Wieden & Kennedy, Wieden and Kennedy, Wieden+Kennedy | 13 Comments »
Posted on August 24, 2009 by Barrett Rossie
This post by Sean X Cummings covers a favorite topic: the evolution of the ad agency business. There’s plenty to agree and disagree with in Sean’s post. If you’re currently with an agency, or own one, maybe you’ll agree with the post, and at the same time think: He’s talking about OTHER agencies… We’re different.
Filed under: Ad Business, Communication Strategy | Tagged: Communication Strategy, marketing communications, interactive marketing, Sean X Cummings, interactive advertising, ad agency evolution, in-house ad agencies | 1 Comment »
Posted on August 13, 2009 by Barrett Rossie
Just a reminder of what a tough industry this is: Last week, The Martin Agency withdrew from its bid to retain UPS as a client — a client for which it has created stellar and effective work.
Filed under: Ad Business, Communication Strategy | Tagged: Ad Business, Expedia.com, Sun Life Financial, The Martin Agency, UPS | Leave a Comment »
Posted on August 11, 2009 by Barrett Rossie
Delta Airlines is the world’s biggest airline. Did you know that? I didn’t. Well, maybe I had heard it once or twice, after the merger with Northwest. But who pays attention to anything about airlines anymore, other than Southwest?
Filed under: Ad Business | Tagged: airline advertising, airline branding, Delta Airlines, Delta safety video, Southwest Airlines, W+K, Wieden+Kennedy | Leave a Comment »
Posted on August 10, 2009 by Barrett Rossie
It’s becoming more and more rare to run across a website and think, “I wish I had done that.” Or even, “What rock have I been hiding under?” Here are three such sites — taken together, they may help you see the role of the corporate website in a new way.
Filed under: Communication Strategy, Creative work | Tagged: Adam Broitman, BooneOakley, cool websites, great websites, innovative websites, Modernista, Skittles, websites using social media | Leave a Comment »
Posted on August 4, 2009 by Barrett Rossie
Were they bad ideas, bad execution, or both? You decide.
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Filed under: Ad Business, Communication Strategy, Creative work | Tagged: bad advertising | Leave a Comment »