Posted on October 19, 2009 by Barrett Rossie
Seattle Sounders FC of Major League Soccer are one of the year’s big marketing success stories. An expansion team, they’ve sold every available seat and then some; they sold a huge number of season tickets; they’ve become the hot ticket in Seattle. They’ve created a compelling atmosphere inside the stadium. Paying special attention to the on-the-field [...]
Filed under: Communication Strategy | Tagged: L.E. Eisenmenger, major league soccer, social marketing in sports, sports marketing | Leave a Comment »
Posted on October 17, 2009 by Barrett Rossie
The words of David Kennedy, co-founder of Wieden + Kennedy: We’re really not in the business of making ads. Our job is to make a connection.
Sometimes you can tell if ads or other marketing efforts connect just by looking.
More often, all you can tell is the quality of the design and writing. Yet well-written, well-designed [...]
Filed under: Creative work | Tagged: advertising, Barrett Rossie, Communication Strategy, copywriter, copywriting, marketing communications | Leave a Comment »
Posted on October 16, 2009 by Barrett Rossie
From the Drudge Report today: Bank of America posts $2.24 billion in losses on home loan defaults.
Maybe their borrowers defaulted because they took BofA’s advice, and bought pizza to make dough?
Filed under: Communication Strategy | Tagged: B of A, bad advertising, Bank of America | Leave a Comment »
