The words of David Kennedy, co-founder of Wieden + Kennedy: We’re really not in the business of making ads. Our job is to make a connection.
Sometimes you can tell if ads or other marketing efforts connect just by looking.
More often, all you can tell is the quality of the design and writing. Yet well-written, well-designed work often misses the mark.
So for each sample here, I’ve given some context.
To view the work, click the images above or the links on the left.
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Filed under: Creative work | Tagged: advertising, Barrett Rossie, Communication Strategy, copywriter, copywriting, marketing communications
