New direction for martinagency.com

The Martin Agency has redesigned its website to look like… a blog. A source at Martin says they wanted to force themselves to update the site more often. Isn’t that something a client might have said?

I have to say I like it. It feels like less fluff, more substance. I will now actually look forward to going to their site more often to see what’s new. It won’t be hidden beneath layers of brochure-ware.

The web is maturing and evolving. And so is Martin’s sense of it.  I think other agencies will follow Martin’s move. 

With influential agencies like Martin opting to present easily accessed fresh content, watch for significant corporate websites to change as well. The future’s coming and not a bit too soon.

Advertisements

About Barrett Rossie @barrettrossie

Marketing manager that specializes in developing strategic messages that set brands apart, and bring their competitive position, benefits and brand personality to life. Visit me at http://barrettrossie.com View all posts by Barrett Rossie @barrettrossie

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: