TV versus the web

Here’s a thought-provoking column by Sean X Cummings on some of the differences between advertising on TV and the web.

While Sean focuses on the hurdles that web advertising faces, he glosses over the hurdles that TV advertising faces: namely, people don’t watch as many TV spots as they used to; they have the technology to avoid TV spots altogether; they simply believe less and less in TV-generated hype; and it’s growing harder and harder to create meaningful connections between viewers and brands when entire generations now consider the web their number one resource. 

A lot of this reflects my own bias, but you see my point. Kudos to Sean for opening this can of worms, and for having a healthy dose of skepticism about the almighty web, to an audience of internet professionals.

– Barrett Rossie

About Barrett Rossie @barrettrossie

Marketing manager that specializes in developing strategic messages that set brands apart, and bring their competitive position, benefits and brand personality to life. Visit me at View all posts by Barrett Rossie @barrettrossie

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: