Look who’s using traditional media

Now advertising on radio: Constant Contact, the popular email marketing solution.

It’s nothing new for web-based businesses to advertise on radio, TV or in print. But after stressing for years over learning the secrets of web-based marketing, I found it funny to hear a web-based marketing system advertising on the radio.

Even funnier, following the Constant Contact ad were spots for Legal Zoom, the web-based legal documents provider, and an Internet dating site. A complete station break, sponsored by web-based brands.

Maybe the Internet has indeed changed everything. But isn’t it interesting to see new media companies, even an email marketing company, advertising on a medium people left for dead just a few years ago?

Advertisements

About Barrett Rossie @barrettrossie

Marketing manager that specializes in developing strategic messages that set brands apart, and bring their competitive position, benefits and brand personality to life. Visit me at http://barrettrossie.com View all posts by Barrett Rossie @barrettrossie

2 responses to “Look who’s using traditional media

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: