Inspiration and creativity still live

My wife just ordered a book through an independent dealer at eBay. A day later, she received a wonderful email… from the book! Here it is:

(our book(s) asked to write you a personal note – it seemed unusual, but who are we to say no?)

Hello Heidi:

Holy canasta! It’s me… it’s me! I can’t believe it is actually me! You could have picked any of over 2 million books but you picked me! I’ve got to get packed! How is the weather where you live? Will I need a dust jacket?

I can’t believe I’m leaving Mishawaka, Indiana already – the friendly people, the Hummer plant, the Linebacker Lounge – so many memories. I don’t have much time to say goodbye to everyone, but it’s time to see the world!

I can’t wait to meet you! You sound like such a well read person. Although, I have to say, it sure has taken you a while! I don’t mean to sound ungrateful, but how would you like to spend five months sandwiched between Jane Eyre (drama queen) and Fundamentals of Thermodynamics (pyromaniac)? At least Jane was an upgrade from that stupid book on brewing beer. How many times did the ol’ brewmaster have one too many and topple off our shelf at 2am?

I know the trip to meet you will be long and fraught with peril, but after the close calls I’ve had, I’m ready for anything (besides, some of my best friends are suspense novels).

Just five months ago, I thought I was a goner. My owner was moving and couldn’t take me with her. I was sure I was landfill bait until I ended up in a Better World Books book drive bin. Thanks to your socially conscious book shopping, I’ve found a new home. Even better, your book buying dollars are helping kids read from Brazil to Botswana.

But hey, enough about me, I’ve been asked to brief you on a few things:
You chose Standard shipping. You can expect your order to arrive in 4-14 business days.

If you have any questions or concerns, please email my friends at help@betterworld.com. If you could please include your order number that would be very helpful.

Eagerly awaiting our meeting,
Three Years of Arctic Service ( Vols. I & II )

• • •

How’s that for a simple email confirmation for an online book order?

betterworldbooks

It’s not always about the size of your budget. It’s about how well you understand and treat your customers. And just maybe, how much you believe in what you’re doing.

Check out Better World Books.

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About Barrett Rossie @barrettrossie

Marketing manager that specializes in developing strategic messages that set brands apart, and bring their competitive position, benefits and brand personality to life. Visit me at http://barrettrossie.com View all posts by Barrett Rossie @barrettrossie

4 responses to “Inspiration and creativity still live

  • Dana Barrett

    A. You have a great name.
    B. I hope Heidi liked her book! I’m sure it’s enjoying it’s new home.
    C. Thanks for telling the world about us!

    Dana Barrett
    Host of the Better World Books author podcast

  • johnujda

    Hey Barrett, thanks very much for the mention! We love our customers – you make what we do possible. Your readers might enjoy using coupon code ‘goodreading’ when they come to http://www.betterworldbooks.com to get 10% off their order. Thanks!

    John
    BWB Marketing Guy

  • Barrett Rossie

    Dana (great last name!) and John, you’re very welcome. It’s not often that you find a nugget of marketing that’s so right on that it makes you stop. I know that for us, personally, you created two instant fans.

    John, I bolded your kind offer for emphasis… Thanks.

  • Random T.

    Not that I’m impressed a lot, but this is a lot more than I expected when I found a link on SU telling that the info here is quite decent. Thanks.

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