If you’re going to make bad advertising, why not make it REALLY bad?

That’s a pretty cute headline I saw in the lobby at my local Bank of America the other day. “Buy Pizza, Get Dough.” Get it? Don’t worry, not many other people do, either.

Buy Pizza, Get Dough, from Bank of America

Tabletop poster with flier, at a Bank of America branch

It made me think of some less cute headlines that have been in the news lately:

Is it too much to ask BofA to be less jovial about their schemes to stockpile more of our money — especially when they’re back-dooring fee increases on things like safe-deposit boxes and giving Merrill Lynch executives huge bonuses?

A few BofA headlines I’d like to see…

  • “We got $138 billion in bailout funds. You get .05% interest on your savings.”
  • “We used your bailout ‘dough’ to buy Merrill Lynch!”
  • “Home loans now available for just a silly little percentage point above the national average!”
  • “Talk with one of our ‘vice-presidents‘ today — none of whom makes 1/100th of what our CEO makes!”
  • “Use your BofA debit card to buy more pizza — we’ll reward you with peanuts!”
  • “For just $15 a month, we’ll let you bank here!”
  • “According to RateItAll.com, we satisfy 3 out of 10 customers!”
  • “We handle deposits — but not complaints!”
  • “May as well read some of our promotional material. You’ll be waiting in line for quite a while.

Maybe you can recommend a line or two?

About Barrett Rossie @barrettrossie

Marketing manager that specializes in developing strategic messages that set brands apart, and bring their competitive position, benefits and brand personality to life. Visit me at http://barrettrossie.com View all posts by Barrett Rossie @barrettrossie

3 responses to “If you’re going to make bad advertising, why not make it REALLY bad?

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