Do your employees hate working for you?

What’s the fastest way to kill your brand?

We can all think of lots of ways. But one of the fastest must be to make your employees hate their job.

JobVent.com is a 6-year-old website that lets employees rank their employer according to specific criteria, leave comments, be they nice or scathing.

It’s not a perfect website by any means. One company that I’m a fan of has a negative rating… from someone who doesn’t even work there. Such are online ratings and reviews. You have to read carefully to see if someone is gaming them.

At the same time, some of the rants against supposedly great companies are devastating.

JobVent.com is picking up steam. How do I know? I had never heard of it two months ago. Since then, three different people have forwarded me stories about it. According to StatBrain.com, JobVent gets nearly 8,000 hits a day. I’m betting it grows quite a bit in the next few months.

For the health of your brand, and your company, you want to make sure your own staff are not among the disaffected telling the world what a lousy employer you are.

Advertisements

About Barrett Rossie @barrettrossie

Marketing manager that specializes in developing strategic messages that set brands apart, and bring their competitive position, benefits and brand personality to life. Visit me at http://barrettrossie.com View all posts by Barrett Rossie @barrettrossie

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: