Creativity doesn’t just happen, it’s a process

I’ve been thinking a lot about creativity as a process lately. And like magic, our pal Mickey Lonchar, ecd at Quisenberry here in Spokane, sends this along:

Sir Ken Robinson makes the case that creativity is more than imagination. It’s imagination + action. There are three key points.

One, creativity requires process, unless you’re Milton or Mozart. Two, you need a new idea. That is, an idea that’s new to your environment. (Don’t borrow someone else’s ad campaign idea and think you’ve accomplished something.) Three, there must be some value.

More on process to come, and soon.

Advertisements

About Barrett Rossie @barrettrossie

Marketing manager that specializes in developing strategic messages that set brands apart, and bring their competitive position, benefits and brand personality to life. Visit me at http://barrettrossie.com View all posts by Barrett Rossie @barrettrossie

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: