For some great insight into Chrysler CEO Sergio Marchionne’s decision to go with the Wieden + Kennedy concept for the Super Bowl ad, check out this great post by Forbes auto industry blogger Joann Muller.
February 8, 2011
More on the Chrysler “Imported From America” ad
About Barrett Rossie @barrettrossie
Marketing manager that specializes in developing strategic messages that set brands apart, and bring their competitive position, benefits and brand personality to life. Visit me at http://barrettrossie.com View all posts by Barrett Rossie @barrettrossie
This entry was posted on Tuesday, February 8th, 2011 at 12:25 am and tagged with Chrysler CEO, Eminem, Joann Muller, Sergio Marchionne, Super Bowl commercial, Wieden+Kennedy and posted in Creative work, Say it stronger, The ad business. You can follow any responses to this entry through the RSS 2.0 feed.
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