The shame of Abercrombie & Fitch

The lesson for your business in the video below is best summed up by Ralph Waldo Emerson:

What you do speaks so loud that I cannot hear what you say.

Add this to their racially demeaning t-shirts and discriminatory hiring practices, and you have a brand with about as much substance as their children’s swimwear.

About Barrett Rossie @barrettrossie

Marketing manager that specializes in developing strategic messages that set brands apart, and bring their competitive position, benefits and brand personality to life. Visit me at View all posts by Barrett Rossie @barrettrossie

2 responses to “The shame of Abercrombie & Fitch

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