The lesson for your business in the video below is best summed up by Ralph Waldo Emerson:
What you do speaks so loud that I cannot hear what you say.
Add this to their racially demeaning t-shirts and discriminatory hiring practices, and you have a brand with about as much substance as their children’s swimwear.
Marketing manager that specializes in developing strategic messages that set brands apart, and bring their competitive position, benefits and brand personality to life. Visit me at http://barrettrossie.com
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This entry was posted on Monday, March 28th, 2011 at 10:09 pm and tagged with Abercrombie, bad marketing, Fitch and posted in Brand issues. You can follow any responses to this entry through the RSS 2.0 feed.
March 29th, 2011 at 4:59 pm
Wow …
With so many obese preteens in this country, I find it strange that they even made such an item.
I like your Emerson quote. So appropriate for this inappropriate item.
March 29th, 2011 at 8:33 pm
Thanks Cynthia. I was kind of angry about it at first. A day later it just makes me sad.