The shame of Abercrombie & Fitch

The lesson for your business in the video below is best summed up by Ralph Waldo Emerson:

What you do speaks so loud that I cannot hear what you say.


Add this to their racially demeaning t-shirts and discriminatory hiring practices, and you have a brand with about as much substance as their children’s swimwear.

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About Barrett Rossie @barrettrossie

Marketing manager that specializes in developing strategic messages that set brands apart, and bring their competitive position, benefits and brand personality to life. Visit me at http://barrettrossie.com View all posts by Barrett Rossie @barrettrossie

2 responses to “The shame of Abercrombie & Fitch

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