Burton-Ching Ltd

This long-running print campaign helped a new company increase the number of showroom distributors from one to 15 in about 18 months – wildly exceeding the client’s most ambitious goals.

Burton-Ching print#1

“Mr. Ching builds them to last forever. Give or take a few centuries.”


Burton-Ching print # 2

“Warning: Mr. Ching’s work may cause infighting amongst heirs.”


Burton-Ching print #3

“Apparently, Mr. Ching is still celebrating the old millennium.”

Key insights

In order to meet management’s goal of creating an ultra-premium brand, the creative had two objectives: achieve “high-fashion” status, and create a compelling personality.

The campaign included a sumptuous brochure and a website.

Copy for all samples by Barrett Rossie
To view more work, use links on the left above
Comments welcome below. Or email me directly.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: