This ad is part of an effort to raise CBO’s international profile. We created spread and single-page versions. There’s a version that’s Europe-flavored and this one with an Asian visual.
CBO doesn’t investing much in the development of their sub-brand via advertising. Maybe they’re just making too much money these days, or using their budget in ways I never knew. They produce an ad every couple years, make tiny modifications and continue to run it long after it has lost its impact.
What will happen when the current round of easy money ends? What happens when more competition from Asia comes online? Will CBO wish they had done more for their brand when they had the chance, and the excess profits?
Copy for all samples by Barrett Rossie
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