CLG “Green” campaign

Chevron Lummus Global, a joint venture between Chevron and ABB, has jumped onto the “green” bandwagon. Too bad they waited so long – they really do have a good story. (It’s a story that Chevron told for years in the heavy-handed “Do People Care? People Do” campaign.)

In the refining technology category, “water-white” is jargon for a high level of purity. Hence the fish in this ad directed to lubricant manufacturers. 

 

 

Copy for all samples by Barrett Rossie
To view more work, use links on the left above

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