CLG “Green” campaign

Chevron Lummus Global, a joint venture between Chevron and ABB, has jumped onto the “green” bandwagon. Too bad they waited so long – they really do have a good story. (It’s a story that Chevron told for years in the heavy-handed “Do People Care? People Do” campaign.)

In the refining technology category, “water-white” is jargon for a high level of purity. Hence the fish in this ad directed to lubricant manufacturers. 

 

 

Copy for all samples by Barrett Rossie
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