The goal was to give some life to a new brand. Our objectives were to establish credibility by referencing the Chevron legacy of refining technology R&D and innovation, and in a series of endorsement ads. These ads significantly raised CLG’s profile and help define an image. The “believability” ratings were off the chart.
While these ads ran, CLG scored impressive wins in India, Europe and the Middle East.
One nice little touch – you may not be able to see it here – is the icon that introduces “The All-New Isodewaxing Catalyst.” A bit of branding not often seen in this category.
Copy for all samples by Barrett Rossie
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