Here’s the website for WorldTelemetry Inc.
The main challenge was to reposition the client as a provider of management intelligence solutions, rather than wireless tank gauges. We needed to change the conversation from client-to-store-manger, to client-to-CFO/CIO/CEO.
The company’s branding did not align with their desired position. To address this, our strategy was relatively simple: Commit to and execute against appropriate strategic messages. How many companies allow their brand to be defined by whatever is easiest to sell this week – often at the expense of crucial business goals?
Copy for all samples by Barrett Rossie
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