Tag Archives: ad agencies

Teamwork: the essential ingredient

I met John Robideaux of Robideaux Strategic Marketing this morning. Nick Murto and Tyler Lafferty of interactive shop Seven2 said “you have to meet John” and “he knows everybody worth knowing around here — he knows where the bodies are buried.” He didn’t show me any bodies. But what a pleasure to meet him. 

John was totally generous in telling me about his business. Which leads to the point of this post: unselfishness and teamwork are damned good values for building a business, especially in the advertising/marketing world. Continue reading

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What’s your story?

I attended a presentation today by Tim Girvin of the famed Seattle design firm. (“Design firm” is a somewhat limited description. “Strategic-luxury-brand-experience-communications-and-design” firm is probably closer.)

Tim presented the case for using authentic and compelling stories to connect with your audience, and to develop brand community and culture. Continue reading


Advantages of small-market agencies

You’re looking for an ad agency, design firm or interactive shop. You can work with a large-market firm from New York, Chicago, Houston or Los Angeles — or a small-market firm from Spokane (where I live), Boise or Pasco.

Continue reading