Tag Archives: airline branding

Wieden+Kennedy wins Delta Airlines account

Delta Airlines is the world’s biggest airline. Did you know that? I didn’t. Well, maybe I had heard it once or twice, after the merger with Northwest. But who pays attention to anything about airlines anymore, other than Southwest? Continue reading


Bad month for United Airlines

Is customer service becoming more important every day? Or does it just seem that way, now that consumers have so much social media power at their disposal? (See Bad Day At The Beach.)

The video above, “United Breaks Guitars,” chronicles how the gentleman’s guitar suffered at the hands of United baggage handlers (see Guardian.co.uk article). To United’s dismay, the video became a runaway YouTube hit.  Apparently, United doesn’t understand that it’s easier to make your existing customers happy than to find new customers.  Continue reading