Tag Archives: brand strategy

Netflix v. Amazon: The loser is…

The loser is… named at the end of the post

Would you believe that a story about Netflix v. Amazon is really a lesson for your much smaller business?

Netflix versus Amazon on your televisionYesterday Amazon greeted visitors with a wonderful announcement: Members of Amazon Prime ($79 for a year’s worth of free shipping) now get streaming video of 5,000 TV and film titles to your computer or TV at no extra charge.

That made my day because I’m a Prime subscriber. But it wasn’t about to make me end my $96 per year relationship with Netflix. Continue reading

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The “vision thing”: part II

Last year I wrote about how to create a more useful vision statement (here). But vision means different things to different people. So recently, I loved hearing two great presentations that dealt with the importance of vision — they were talking about two completely different ideas.  Continue reading


Do you know your brand?

Over the past few years, dealing with business owners and marketing directors, I’ve found that about half my clients don’t really know their brand. Their own conception doesn’t match the market reality. Continue reading