Do you know your brand?

Over the past few years, dealing with business owners and marketing directors, I’ve found that about half my clients don’t really know their brand. Their own conception doesn’t match the market reality.

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What’s your story?

I attended a presentation today by Tim Girvin of the famed Seattle design firm. (“Design firm” is a somewhat limited description. “Strategic-luxury-brand-experience-communications-and-design” firm is probably closer.)

Tim presented the case for using authentic and compelling stories to connect with your audience, and to develop brand community and culture.