Tag Archives: content strategy

Where does a small business even start? (part 1)

So you haven’t paid attention to your marketing for a while and it’s starting to show in your bottom line. Time to ramp up?

Marketers must analyze themselves, their customers and competition

Ready for some self analysis?

Marketing isn’t something you can easily turn on and off. If you don’t make it part of your everyday routine, constantly thinking of how to better serve and interact with your customers, and constantly monitoring your competition, you put yourself at a huge, ongoing disadvantage.

Where do you start to catch up? Before you do anything else: analyze your situation. Do it yourself, or pay someone with an outside perspective – you’d be amazed at how liberating this can be. In any case, here are three things you need to truly understand: Continue reading