Last year I wrote about how to create a more useful vision statement (here). But vision means different things to different people. So recently, I loved hearing two great presentations that dealt with the importance of vision — they were talking about two completely different ideas. Continue reading
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The “vision thing”: part II
Leave a comment | tags: brand strategy, Chick-fil-A, creative strategy, Dave Hibbard, great vision statements, high-beam vision, marketing communications, marketing strategy, messaging strategy, mission statement, positioning, Say it stronger, Scott Klososky, vision statements | posted in Say it stronger
The “vision thing”: Who needs it?
Most “vision statements” end up as self-serving, wishful thinking with questionable value. But a client of mine recently learned how valuable a vision statement can be — when created with the right purpose in mind.
Comments welcome at the end of this post. Or email me directly.
2 Comments | tags: Barrett Rossie, great vision statements, marketing communications, messaging strategy, positioning, Say it stronger, strategic communication, strategic messaging, vision statements | posted in Say it stronger
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