This post by Sean X Cummings covers a favorite topic: the evolution of the ad agency business. There’s plenty to agree and disagree with in Sean’s post. If you’re currently with an agency, or own one, maybe you’ll agree with the post, and at the same time think: He’s talking about OTHER agencies… We’re different. Continue reading
Tag Archives: interactive advertising
“5 reasons you no longer need an ad agency”
1 Comment | tags: ad agency evolution, in-house ad agencies, interactive advertising, interactive marketing, marketing communications, Say it stronger, Sean X Cummings | posted in Say it stronger, The ad business
More marketing inspiration
In a purely entertainment, this Pringles banner is wonderful. But it raises a few questions about the marketing value.
When people click the ad, what about it would make anyone buy the product? Is there anything compelling, other than the creativity of the ad? There seems to be a leap in logic from the funny commentary, to the actual sales process. Continue reading
Leave a comment | tags: humor in advertising, interactive advertising, interactive marketing, Mission, Pringles, value proposition | posted in Creative work, Say it stronger, The ad business
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