Tag Archives: interactive marketing

“5 reasons you no longer need an ad agency”

This post by Sean X Cummings covers a favorite topic: the evolution of the ad agency business. There’s plenty to agree and disagree with in Sean’s post. If you’re currently with an agency, or own one, maybe you’ll agree with the post, and at the same time think: He’s talking about OTHER agencies… We’re different. Continue reading

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More marketing inspiration

PringlesAdIn a purely entertainment, this Pringles banner is wonderful. But it raises a few questions about the marketing value.

When people click the ad, what about it would make anyone buy the product? Is there anything compelling, other than the creativity of the ad? There seems to be a leap in logic from the funny commentary, to the actual sales process.   Continue reading


Going to school: Learning online marketing

Can an old copywriter learn new tricks? One way or another, I’m going to apply what I know about traditional marketing to the fast-changing world of online marketing. Continue reading