Tag Archives: Jerry Andelin

“The Al Jazeera Revolution”

An interesting column in at ForeignPolicy.com says this of the Egyptian uprising:

Can marketers learn from the Egyptian uprising?

Harder than ever to control the message

“It underscores the new reality facing Arab regimes: They no long control the message.” Competing messages gets out via satellite and digital technologies. The days command and control dwindle. (see: The Al Jazeera Revolution)

Comments welcome at the end of this post. Or email me directly.

If even ruthless dictators can’t control the message, how can you as a marketer control yours?   Continue reading

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