Tag Archives: Say it stronger

“The Al Jazeera Revolution”

An interesting column in at ForeignPolicy.com says this of the Egyptian uprising:

Can marketers learn from the Egyptian uprising?

Harder than ever to control the message

“It underscores the new reality facing Arab regimes: They no long control the message.” Competing messages gets out via satellite and digital technologies. The days command and control dwindle. (see: The Al Jazeera Revolution)

Comments welcome at the end of this post. Or email me directly.

If even ruthless dictators can’t control the message, how can you as a marketer control yours?   Continue reading

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“Social media? Our customers don’t use it!”

Tip of the hat to Peter Shankman for finding this:

So, you think your audience is too old for social media? AARP is a pretty sharp marketing organization (whatever you think of their politics). They don’t think their audience is too old. You wanna rethink what you thought you knew?


Your marketing message: Does it connect?

From 25 years ago, the words of David Kennedy, co-founder of Wieden + Kennedy: “We’re really not in the business of making ads. Our job is to make a connection.”  Today you could add websites, Facebook pages, YouTube channels, email and much more to his list of stuff we’re not really in the business of making. It’s always about the connection.

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Sometimes you can tell right away if the marketing effort connects. It hits you in the gut.

Other times, you can only tell something about the quality of the design and writing.

And yet well-written, well-designed work often misses the mark. Sometimes terribly. (Just look at two-thirds of Super Bowl commercials, and four-fifths of all websites.) So for each of these samples from my portfolio, I’ve given some context. To view the work, click the images above or the links on the left.


“5 reasons you no longer need an ad agency”

This post by Sean X Cummings covers a favorite topic: the evolution of the ad agency business. There’s plenty to agree and disagree with in Sean’s post. If you’re currently with an agency, or own one, maybe you’ll agree with the post, and at the same time think: He’s talking about OTHER agencies… We’re different. Continue reading


The “vision thing”: part II

Last year I wrote about how to create a more useful vision statement (here). But vision means different things to different people. So recently, I loved hearing two great presentations that dealt with the importance of vision — they were talking about two completely different ideas.  Continue reading


From here to there: Communication strategy

Working with a variety of smaller clients these days, I’m reminded that most business communication strategy problems boil down to three simple questions. Continue reading


Knowing your competition

Strong branding can preempt or even eliminate competitors. So you have to study your competition — whether you’re building a brand from scratch or reformulating; whether you’re a CEO, marketing executive or an agency creative team.

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How to know your customer — on a budget

As a young copywriter, I didn’t understand the importance of research. As an agency partner, I learned to love the research — provided I could do it myself. Creative teams exist to make an emotional connection. We must understand the customer’s emotional needs as well as their practical needs. How else can we frame the communication? Continue reading


The “vision thing”: Who needs it?

Most “vision statements” end up as self-serving, wishful thinking with questionable value. But a client of mine recently learned how valuable a vision statement can be — when created with the right purpose in mind.

Comments welcome at the end of this post. Or email me directly.

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