This post by Sean X Cummings covers a favorite topic: the evolution of the ad agency business. There’s plenty to agree and disagree with in Sean’s post. If you’re currently with an agency, or own one, maybe you’ll agree with the post, and at the same time think: He’s talking about OTHER agencies… We’re different. Continue reading
Tag Archives: Sean X Cummings
“5 reasons you no longer need an ad agency”
1 Comment | tags: ad agency evolution, in-house ad agencies, interactive advertising, interactive marketing, marketing communications, Say it stronger, Sean X Cummings | posted in Say it stronger, The ad business
TV versus the web
Here’s a thought-provoking column by Sean X Cummings on some of the differences between advertising on TV and the web. Continue reading
Leave a comment | tags: Sean X Cummings, tv vs web, web advertising | posted in Say it stronger, The ad business
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