Tag Archives: social media marketing

What if we listened to the nay-sayers?

“Heavier-than-air flying machines are impossible.” – Lord Kelvin, president of the Royal Society, 1895

“There is no reason for any individual to have a computer in their home.” – Ken Olsen, president, chairman and founder of Digital Equipment Corp., 1977

The Wright Brothers fly

“The telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” – Western Union internal memo, 1876

“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” – David Sarnoff’s associates, in response to his urgings for investment in radio in the 1920’s

“Professor Goddard does not know the relation between action and reaction and the need to have something better than a vacuum against which to react. He seems to lack the basic knowledge ladled out daily in high schools.” – New York Times editorial about Robert Goddard’s revolutionary rocket work, 1921

“Who the hell wants to hear actors talk?” – Harry M. Warner, Warner Brothers, 1927

“Everything that can be invented has been invented.” – Charles H. Duell, commissioner, US Office of Patents, 1899

“We’ll do social media after we get the ad campaign going.” – Countless folks who don’t get it, still today

Can your small business compete without huge marketing budgets?  With only social media and inbound marketing techniques, and a dedication to your customers’ success? Whatever you do, don’t listen to the naysayers.

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Credit where credit is due: The above quotes come from a wonderful web page at NOVA Online.


“Social media? Our customers don’t use it!”

Tip of the hat to Peter Shankman for finding this:

So, you think your audience is too old for social media? AARP is a pretty sharp marketing organization (whatever you think of their politics). They don’t think their audience is too old. You wanna rethink what you thought you knew?


Going to school: Learning online marketing

Can an old copywriter learn new tricks? One way or another, I’m going to apply what I know about traditional marketing to the fast-changing world of online marketing. Continue reading