Tag Archives: strategic messages

Your company story: A business lesson from Buzz Lightyear

In 2010, Toy Story 3 was the top-grossing film in the U.S. by a large margin, and one of the biggest films ever. It Buzz Lightyear with a lesson for businesses was five years in development. But if you assume the Pixar crew spent most of that time using fancy computers to replicate human facial expressions, Buzz Lightyear has a surprise for you.

A lesson for businesses small and large:
Pixar spent the first four years of development just getting the story straight!

For four years, they amped up the drama. They made every detail of every plot twist and turn flow together. They filled the story with emotion. Toy Story 3’s secret sauce is not Steve Jobs, Tom Hanks or amazing technology – it’s the storytelling. Continue reading

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Where does a small business even start? (part 1)

So you haven’t paid attention to your marketing for a while and it’s starting to show in your bottom line. Time to ramp up?

Marketers must analyze themselves, their customers and competition

Ready for some self analysis?

Marketing isn’t something you can easily turn on and off. If you don’t make it part of your everyday routine, constantly thinking of how to better serve and interact with your customers, and constantly monitoring your competition, you put yourself at a huge, ongoing disadvantage.

Where do you start to catch up? Before you do anything else: analyze your situation. Do it yourself, or pay someone with an outside perspective – you’d be amazed at how liberating this can be. In any case, here are three things you need to truly understand: Continue reading