Tag Archives: The Idea Writers

“The Idea Writers” by Creativity editor Teressa Iezzi

The Idea Writers by Teressa Iezzi

Marketing in the digital era can confuse and frustrate the heck out of people – clients, agency managers, 20-something interactive whiz kids.

About two months ago a longtime ad-agency pal asked me, “What in the world has happened to our industry?”  I tried to answer. Teressa Iezzi, editor of Creativity, explains it a whole lot better in her book, The Idea Writers. Continue reading

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