Tag Archives: The Martin Agency

Thank you to WalMart, The Martin Agency… and our troops

It’s not too often you want to thank a company and its ad agency for a commercial. Here’s a wonderfully touching spot. Congratulations to all involved.

Most important, thanks to every one of our service men and women, and their families, especially during the holiday season.

If any of you Martin folks read this, please send along some credits.

Stan Richards is a smart man

Richards, founder of The Richards Group, says his agency is a better, happier place for long ago adopting a policy of not defending existing accounts in agency reviews, according to this article in Ad Age. Continue reading

The Martin Agency loses UPS; picks up Expedia, Sun Life Financial

Just a reminder of what a tough industry this is: Last week, The Martin Agency withdrew from its bid to retain UPS as a client — a client for which it has created stellar and effective work. Continue reading

Who’s doing a great job of marketing to you personally?

A raving fan

As marketers, we’re well aware of the big brands that do a great job in branding and marketing: Nike, BMW, Apple, Southwest, etc, etc. I find it more interesting to take a look at lesser-known companies who do a great job of marketing to me, personally, and see what lessons I can learn. Continue reading

New direction for martinagency.com

The Martin Agency has redesigned its website to look like… a blog. A source at Martin says they wanted to force themselves to update the site more often. Isn’t that something a client might have said? Continue reading

The death of (bad) advertising

Joseph Dumont writes a great piece at imediaconnection.com on how interactive is displacing traditional advertising. But in pushing his argument a little too far, he also unintentionally makes a good case for truly great broadcast creative, versus the less compelling kind. Continue reading