Tag Archives: The Richards Group

Stan Richards is a smart man

Richards, founder of The Richards Group, says his agency is a better, happier place for long ago adopting a policy of not defending existing accounts in agency reviews, according to this article in Ad Age. Continue reading

Who’s doing a great job of marketing to you personally?

A raving fan

As marketers, we’re well aware of the big brands that do a great job in branding and marketing: Nike, BMW, Apple, Southwest, etc, etc. I find it more interesting to take a look at lesser-known companies who do a great job of marketing to me, personally, and see what lessons I can learn. Continue reading