Tag Archives: traditional advertising

Worst of advertising, part 1

It’s bad when an agency creative team judges its success on the quality of their restaurant reservations, rather than the commercials they produce. Continue reading

Going to school: Learning online marketing

Can an old copywriter learn new tricks? One way or another, I’m going to apply what I know about traditional marketing to the fast-changing world of online marketing. Continue reading

The death of (bad) advertising

Joseph Dumont writes a great piece at imediaconnection.com on how interactive is displacing traditional advertising. But in pushing his argument a little too far, he also unintentionally makes a good case for truly great broadcast creative, versus the less compelling kind. Continue reading