Tag Archives: truth in advertising

Hayes Barnard, Paramount Equity Mortgage and advertising lies

Hayes Barnard and Paramount Equity fined about $400,000 for violations

This is not a photo of Hayes Barnard of Paramount Equity Mortgage, who was fined $400,000

You’ll notice I didn’t write “Hayes Barnard and Paramount Equity Lie.” No, I parsed the language (quite cleverly, if I say so myself). It leads you to believe something a bit different than what’s actually written.

It’s kind of like the radio commercials of Hayes Barnard and Paramount Equity Mortgage. Continue reading

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Lies that hurt our profession, part 3

With all the consumer information available today, it’s amazing that companies continue to be Clintonesque in the way they they talk to the public. Unsurprisingly, car dealers seem to be the leaders in abusing truth and clarity. Continue reading


McDonald’s coffee: Can a commercial save it?

I just read a commentary from MarketingProfs.com, on a TV spot for McDonald’s coffee. I appreciate all the little tips some of these marketing organizations send me. But it makes you wonder. Continue reading


Lies that hurt our profession, part 2

A friendly radio voice says he can sell your home 26 days faster than the national average, usually for the full asking price. You can even fire him! But you won’t want to. Continue reading