Tag Archives: value proposition

Your company story: A business lesson from Buzz Lightyear

In 2010, Toy Story 3 was the top-grossing film in the U.S. by a large margin, and one of the biggest films ever. It Buzz Lightyear with a lesson for businesses was five years in development. But if you assume the Pixar crew spent most of that time using fancy computers to replicate human facial expressions, Buzz Lightyear has a surprise for you.

A lesson for businesses small and large:
Pixar spent the first four years of development just getting the story straight!

For four years, they amped up the drama. They made every detail of every plot twist and turn flow together. They filled the story with emotion. Toy Story 3’s secret sauce is not Steve Jobs, Tom Hanks or amazing technology – it’s the storytelling. Continue reading


“The Al Jazeera Revolution”

An interesting column in at ForeignPolicy.com says this of the Egyptian uprising:

Can marketers learn from the Egyptian uprising?

Harder than ever to control the message

“It underscores the new reality facing Arab regimes: They no long control the message.” Competing messages gets out via satellite and digital technologies. The days command and control dwindle. (see: The Al Jazeera Revolution)

Comments welcome at the end of this post. Or email me directly.

If even ruthless dictators can’t control the message, how can you as a marketer control yours?   Continue reading


More marketing inspiration

PringlesAdIn a purely entertainment, this Pringles banner is wonderful. But it raises a few questions about the marketing value.

When people click the ad, what about it would make anyone buy the product? Is there anything compelling, other than the creativity of the ad? There seems to be a leap in logic from the funny commentary, to the actual sales process.   Continue reading